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Market’s growth strategy

TO MARKET, TO MARKET: Stallholder Jackie O’Reilly, left, of Wirrabara, hands fresh produce to market committee member Jodie Trimble. The committee conducted two opinion surveys. Photo: Hip Photography
Nanjing Night Net

New directions are being explored for the Port Pirie Producers’ Market.

PRODUCE: Fresh fruit and vegetables are popular with market crowds.

Market committee spokeswoman Georgina Bickley told The Recorder that the event may be expanded in size and scope.

This comes after two surveys were conducted with stallholders and customers.

The future directions were mentioned in a the market’s first quarterly newsletter distributed on Sunday, December 11.

The stallholder survey was conducted electronically while the customer feedback was gained face-to-face with loyal supporters and visitors.

Eighteen stallholders responded to the survey with 11 saying they are highly likely to continue in their role with six likely to continue and only one unlikely to do so.

The stallholders were overwhelmingly satisfied with the location. All were satisfied to some degree with the organisation of the market.

Comments included that they were happy with the “nice start and end with Deb’s announcements –good team job”.

Thoughts for future directions included encouraging more buyers and expanding the market to include greater variety of stalls apart fromfood offerings.

Some said a strategy was needed for wet and windy weather.

Twenty-eight customers were interviewed with most living in Port Pirie and surrounding towns.

Most customers spent between $21 and $40 followed closely by those spending up to $20.

Fresh produce was by far the most popular item followed by the variety of stalls and friendly atmosphere.

Most were happy with the market.

Female customers were greater in number than males and the age group was mostly older than 60 followed by 40-to-60-year-olds.

The committee identified possible changes to ensure the market continues to grow.

One change may be to allow new and varied stallholders to take part.

This would mean a change to the “Make It, BakeIt, Grow It, Sew It” focus of the event.

“This will need to be handled carefully if we wish the eclectric feel of the market to remain as this was what came through clearly with customers and stallholders alike,” the newsletter said.

Next moves willinclude talks with the Port Pirie Regional Council about expanding the area, notifying stallholders of proposed changes and approaching potential new stallholders and partners.

“Exciting and challenging times are ahead as the market moves towards these new future directions,” the newslettersaid.

The committee thanked stallholders and residents for their feedback.

This story Administrator ready to work first appeared on Nanjing Night Net.

 

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